The Ensign 2017 Editorial Calendar
Our flagship publication, The Ensign magazine has been a trusted source of information for boaters since 1914. Each quarterly issue of this award-winning publication is packed with cruising stories, DIY articles, product reviews and more—all written by boaters for boaters. When you advertise in The Ensign, your ad reaches more than 20,000 print and 38,000 digital subscribers.
Winter
Boat projects, cruising adventures and more
In homes 1 January
Spring
Launch prep, cruising with pets and more
In homes 1 April
Summer
Boating, fishing and more on-the-water fun
In homes 1 July
Fall
Winter layup projects, tips and more
In homes 1 October
The Ensign 2017 Rate Guide
| Format | 1x | 2x | 4x | Size |
| 1/4 page | $1,000 | $900 | $800 | 3.625 x 4.5 |
| 1/2 page | $2,000 | $1,800 | $1,600 | 7.25 x 4.5 |
| 1 page | $3,200 | $2,880 | $2,560 | 8.5 x 11* |
| Cover 2 | $4,000 | $3,600 | $3,200 | 8.5 x 11* |
| Cover 3 | $4,500 | $4,050 | $3,600 | 8.5 x 11* |
| Cover 4 | $4,800 | $4,320 | $3,840 | 8.5 x 11* |
| Spread | $7,500 | $6,750 | $6,000 | 17 x 11* |
Deadlines
| Issue | Deadline |
| Winter | 1 Dec |
| Spring | 1 Mar |
| Summer | 1 Jun |
| Fall | 28 Aug |
Guidelines
PDF ad files must be press quality with Type 1 or OpenType fonts embedded. Images must be sized at 100 percent at 300 ppi or greater and be in gray scale or CMYK format.
Contact Yvonne Hill at 888-367-8777 x226 or The Ensign, 1504 Blue Ridge Road, Raleigh, NC 27607.
EMAILFrequency
Rates apply to ads placed for issues between January and December 2017.
Discounts
A 15 percent discount applies to accredited advertising agencies on accounts paid within 30 days of invoice date. Production charges are non-commissionable.
Special positions
Ad placement is at the publisher’s discretion. However, special positions such as covers, which are non-cancelable, may be ordered subject to publisher’s approval and a 20 percent premium.
Insertion orders
An insertion order and proof should accompany every ad. The insertion order must include the name of the publication and advertiser, insertion date, size and orientation, a description of the ad, rate and special instructions. All orders are subject to the terms of the current rate card.
Payment
Payment is due within 30 days of invoice date. Past due balances are subject to a 1.5 percent late charge. Accounts more than 60 days past due will be put on a prepayment basis until they are brought up-to-date. Accounts more than 90 days past due will be turned over for collection.
Liability
Advertisers assume liability for all content and agree to hold the publisher, USPS, harmless from all cost, claims, liabilities, losses and expenses, including attorney’s fees and litigation expenses, arising from the publication of advertisers’ material. USPS reserves the right to refuse any ad or to add the word “advertisement” to any ad.