Alternate brand identity America's Boating Club

USPS embraces alternate brand identity with America’s Boating Club

By Paul Mermelstein

How many times have you talked about the United States Power Squadrons to friends and gotten a blank look? As Chief Commander Gary Cheney explained in the Spring 2018 issue (“Name recognition,” page 4), we now have a way to talk about our organization that helps connect us better to the boating public. United States Power Squadrons is America’s Boating Club.

In February 2017 we announced the America’s Boating Club brand to our squadrons. Through our collaboration with Rushton Gregory Communications the past year, we have created a comprehensive advertising campaign to promote our organization, improve name recognition and develop a modern image.

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