Recruiting new members with Junior Sailing

Recruiting new members with Junior Sailing

Part 2 of Becoming Sustainable

By Thomas Alley & others

In part one of this two-part series, we looked at how New York’s Seneca Sail & Power Squadron/6 began teaching America’s Boating Course for youth as a way to attract younger members and their families. In part two, we will
look at how the squadron plans to retain these members.

Seneca Sail & Power Squadron’s America’s Boating Course for youth has the potential to draw in family memberships and flatten out the age distribution of our membership, but how do we retain our new, younger members?

As we wrapped up our pilot class, we learned that a local high school senior wanted to organize a sailing club. His vision was to rescue abandoned sailboats, fix them up and make them available for club members to sign out and take sailing. Squadron members met the student when he started looking for people who could teach the members how to fix, equip and sail the boats.

Although this sounded like a neat idea on the surface, the squadron had to address several issues and challenges. We’ll cover two of the more significant ones.

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Charting new youth course with ABC for kids

Charting new course with ABC for kids

Part 1 of Becoming Sustainable

By Thomas Alley & others

For nearly two decades, squadrons around the country have been discussing the problem of organizational sustainability.

Two years ago, New York’s Seneca Sail & Power Squadron/6 decided to stop talking and start doing. In two parts, this article describes what happened when we followed one of our ideas from inception to execution.

Identifying the (Real) Problem
“Measurement is the first step that leads to control and eventually improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”

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