In Memory

Marty Lafferty

Beloved husband, father and grandfather Marty Lafferty, of Amesbury, Massachusetts, passed away unexpectedly on April 5, 2024. He is survived by his wife, Sari Lafferty; children and their spouses, Alana Lafferty and Erez Amit, and David and Emily Lafferty; and grandchildren, Bear Amit, Ryder Amit and Ada Lafferty.

Marty grew up in Niskayuna, New York, and developed a passion for directing and boating that kept him busy every season for his entire life. Marty was professionally trained as a film and television producer-director, earning his MFA at the Yale School of Drama. Combined with his passion for safe boating and educating others, creating, producing and directing America’s Boating Channel became his legacy.

His impressive career included overseeing the first multichannel television coverage of the Summer Olympics for NBC; the creation and launch of Headline News and TNT for Turner Broadcasting System; and serving in video content management roles at Microsoft TV, FutureVision and Tempo TV. He has received numerous awards, including the National Cable Television Association President’s Award for executive producing telecasts of the cable industry’s annual national programming awards show with Dick Clark Productions. From 2002 onward, Marty was a managing partner of Lafferty Media Partners LLC, advancing creative projects and providing management and creative services.

He loved boating, skiing, reading and dining with his family. Marty established a scholarship fund for Niskayuna High School students. He and Sari were among the founding members of Congregation Ahavat Olam.

Marty was actively involved at all levels of United States Power Squadrons, America’s Boating Club. Having earned the grade of Advanced Pilot, he was a member of Annapolis Sail & Power Squadron, past commander of Kent Narrows Sail & Power Squadron and past District 5 commander.

He is well known for being the brains and brawn behind the wildly popular America’s Boating Channel. Marty and his beloved wife and copilot Sari would travel around the country directing, filming and producing safe boating videos. It was incredible how Marty and Sari could show up in one new town after another, assemble the local squadron members—a bunch of amateur actors—and guide, coerce and bribe them into becoming action video heroes. Kind and generous, Marty made stars out of all of us and left close and beloved friends scattered across the country.

It was because of one such video production that Marty and Sari became terrific friends and mentors of mine. He gave me the confidence to take on leadership roles in the squadron and district. I will never forget his infectious smile and the way he always had to stoop over just a little bit to get down to my level. He seemed to be 7 feet tall, but in fact Marty Lafferty was bigger than life. He leaves a huge hole in our lives. He will be sorely missed but never forgotten.

Donations can be made to Congregation Ahavat Olam or United States Power Squadrons.

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